At NextPlay Sports Advisory, we believe every athlete deserves more than a highlight reel – they deserve a lasting legacy. At NextPlay Sports Advisory, we guide athletes in transforming their passion into profit and building powerful personal brands.
From brand building and NIL opportunities to business mentorship and life preparation, we equip athletes with the tools to win – on and off the field of play.
Founded by Jordan Lawson, a former Division I basketball player at Delaware State University, NextPlay Sports Advisory was built on the belief that your next play matters as much as your first one. Jordan’s years on the court gave him a firsthand understanding of the dedication, challenges, and dreams that define an athlete’s journey.
That experience fuels his passion to guide the next generation helping athletes not only succeed in the game but also build meaningful, lasting success beyond it. Through a blend of sports expertise, business strategy, and personal mentorship, NextPlay empowers every athlete to move forward with confidence, clarity, and purpose.
These aren’t just words they’re the foundation of everything we do. At NextPlay, we foster a culture where athletes feel supported, informed, and inspired to lead both in competition and in life.
Our approach is family-oriented and future-focused built to create meaningful impact that lasts long after the final whistle.
To help every athlete reach their full earning potential through building strong brands, smart business strategies, and lives that reflect purpose and pride. We don’t just advise athletes. We partner with them to write the next play of their journey. One that’s defined by growth, leadership, and legacy.
